Privacy Policy

Personal Information You Provide

In general, you can visit our Site without providing any personal information. However, in order to use certain features of our Site, you will need to provide personal information. We may also collect personal information when you use a Brother connected device or contact us by telephone phone, mail or email.

The personal information we collect includes:

1. Name, address, e-mail address, phone number, and other contact information. We may collect some or all of this information when you create an account on our Site, check out as a guest on our Site, register for one of our programs, make a purchase, register a product with us, or contact us with questions or inquiries.

2. Product, support and warranty information. This includes the products that you have purchased and/or registered with us as well as information you may provide when you contact us for support or in connection with your warranty.

3. Payment information, such as credit card details, that we require in order to process your purchases

Information Collected by Automated Means

Various technologies are used on our websites to make them more user-friendly and effective. The data collected by such automated means generally does not contain personal details about the user, but may include information such as pages accessed, number of visitors to the site and IP addresses. Examples of such technologies are cookies, web analytics and social media widgets, described below

Cookies & Web Analytics

In order to improve our Site, we may use "cookies" or other tools to track your visit. A cookie is a small amount of data that is transferred to your browser by a web server and can only be read by the server that gave the cookie to you. One of the primary purposes of cookies is to help the website recognize you, including by recalling your specific information and settings, to deliver relevant content and to help ease website navigation. These technologies must be expressly activated by you as the user.

If you expressly activate these cookie technologies, we and our service providers may use cookies to customize the user experience (such as setting the preferred language) and serve you content (such as advertisements, promotions, products or key messages) that we believe are relevant to you and your interests, based on your visits to our Site and third party websites. We and our service providers may also use cookies and web-analytics to collect information about your use of the Site and enable us to improve the way it works.

In addition to cookies, the Site automatically logs the IP/Internet address of your computer, your browser version, referring URLs and general web visitor information used by our web platform and traffic reporting tools. If you are logged in to your account when you visit the Site, this web analytic information may be linked to your personal information, and your navigation around the Site may be tracked. We use this information to understand how the Site is being used so that we can improve the Site and offer appropriate products and services to our customers.

For more information as to our Cookies Policy, please visit brother.ca/en/cookies

Social Media Widgets

Our Site may include Social Media Widgets, such as the "Share this" button or interactive mini-programs that run on our Site. These Widgets may collect your IP address, which page you are visiting on our Site, and may set a cookie to enable the Widget to function properly. Social Media Widgets are either hosted by a third party or hosted directly on our Site. It is your choice to use these Social Media Widgets, and your interaction with these Widgets is governed by the privacy policy of the company providing the widget.

Device Data

When you use a product that is connected to the Internet, we collect information about the product including model name and version of the product and browser, browser settings, language and version of the firmware, product usage information (for example, print volumes and which Brother applications are used), serial number and IP address of the product, and access logs of Brother websites and apps ("Device Data"). We use Device Data and may share Device Data with our parent company Brother International Limited ("BIL"), for the purposes of analyzing general product usage, improving products, developing new products and functions, and enhancing user experiences. We and our affiliates may also use Device Data in combination with cookies and similar technologies to serve you with content and advertising that we believe may be of interest to you. Our collection of Device Data is enabled by the software embedded in our products. Your consent to the collection of Device Data may be managed by following the instructions in the End User License Agreement for the software or at the time of setting up the device.

We may use and combine the information that we collect in order to:

• Provide the service or carry out the transaction you requested or authorized

• Process your orders, including processing payments and delivering products

• Administer Brother Canada programs, such as Brother Care

• Provide timely, reliable services to our customers

• Customizing your experience and the content you receive, including on websites and mobile apps

• Keep you informed about information and offers that you might be interested in including contests, promotions and special pricing offers

• Establish and maintain our relationship with you and provide on-going service(s) and customer support, including administering product warranties

• To improve our products and services

• Develop, implement, market and manage services for customers, including through the use of surveys

• Assist in administrative functions, such as maintaining business records, to collect unpaid debts, for credit card processing, and to protect the business interests of Brother Canada and its customers

• Protect you and us against error and fraud

• Comply with legal requirements
  We retain personal information for as long as necessary to fulfill the purposes described above. In some cases, we may be required by law to retain information for a longer period.

Brother Canada may share your personal information with third party service providers engaged to provide certain services on our behalf, such as shipping, payment processing, communications, marketing and analytics and customer service. These service providers are strictly prohibited from using your personal information for any purpose other than to provide these services to Brother Canada and are required to protect your personal information using security measures comparable to those used by Brother Canada. Due to business requirements and as permitted under applicable law, your personal information may be stored or processed outside of Canada, or outside of your province of residence, by Brother Canada or by one of its third-party service providers, including in the United States and Japan, in which case it is subject to the laws of that foreign jurisdiction and may be accessible to that jurisdiction’s government, courts or law enforcement or regulatory agencies.

We may disclose personal information:

• To BIL as described in the "Device Data" section above

• to our affiliates (including outside of Canada) for internal audit, management, billing or administrative purposes.

• as necessary to meet legal, regulatory, insurance, audit, and security requirements.

• • to parties connected with the proposed or actual financing, securitization, insuring, sale, assignment or other disposal of all or part of Brother Canada or our business or assets, for the purposes of evaluating and/or performing the proposed transaction. Our successor or assigns may use and disclose your personal information for similar purposes as those described in this Privacy Policy.

• and as otherwise with your consent or as permitted or required by law.

We generally collect, use or disclose your personal information with your consent, or as allowed or required under the law. Your consent may be express or implied, and you may give it to us electronically, verbally (over the telephone), by mail or in person.

It is always your choice whether or not you provide us with your personal information and you may decline to give us your personal information or withdraw your consent to our collection, use or disclosure of your personal information at any time, subject to legal and contractual restrictions and reasonable notice. However, a decision to withhold certain personal information or withdraw consent may restrict or prevent Brother Canada from providing goods and/or services to you in a particular way, such as fulfilling an online order, which requires personal information.

If you wish to unsubscribe from our promotional email communications, simply click on the unsubscribe link in the footer of the email.

We take steps to protect the security of your personal information by using a variety of security technologies and procedures to help protect your personal information from unauthorized access, use or disclosure. For example, the file containing your personal information is stored on our servers (or those of our service providers) and access to the file is limited to authorized employees and service providers. Sensitive personal information (such as credit card number) transmitted over the Internet is protected through the use of Secure Socket Layer (SSL) encryption or other technologies. Access to your account is available through a password and a unique customer ID selected by you. Your password is encrypted. We recommend that you do not divulge your password to anyone. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, we cannot guarantee its absolute security. If you have any questions about security on our Web site, you can contact us at privacy@brother.ca.

You may be able to access third party web sites (including other Brother web sites) through links available on our Site. You understand and agree that your use of third party sites will be governed by the privacy policies of those web sites and not by this Privacy Policy. The privacy policies of other web sites may differ from this Privacy Policy to reflect differences in site features, company services or applicable law.

We are committed to protecting your privacy. This SMS Messaging Privacy Policy ("Policy") governs how we collect and use information about you in relation to text message marketing program(s) (the "Messaging Service"), which we make available to you through a third-party service provider.

By using the Messaging Service, you agree to the terms of this Policy. Brother reserves the right, in our sole discretion, to modify or change this Policy at any time with or without prior notice to you. The date of the last update will be posted at the top of this Policy for your convenience. This Policy, and any changes, are effective as soon as posted and supersede any prior Policies. Your continued use of the Messaging Service following the posting of any changes to the Policy constitutes your full acceptance of those changes.

Collection of Information

Through your use of the Messaging Service, we will receive Personal Information through our third-party service provider. "Personal Information" is information that individually identifies you, such as your mobile phone number you provided when signing up for the Messaging Service, any user or screen name that you select in connection with the Messaging Service, any comments or feedback regarding the Messaging Service that you send to us, or any other information that you choose to include in messages you send through the Messaging Service. When you send messages via the Messaging Service, we will also collect your messaging history and any information included in those messages.

We may also collect Personal Information about you using cookies or similar technologies. Cookies are pieces of information that are stored by your browser on the hard drive or memory of your device. Cookies enable personalization of your experience on the Messaging Service (e.g., sending you personalized text messages such as shopping cart reminders).

If you participate in a contest, sweepstakes, research study, or email survey associated with the Messaging Service, we will collect basic contact information and any other information you choose to provide in connection with these activities. We will also collect your contact information if you contact us with questions about the Messaging Service or for customer service.

Use of Information

We use Personal Information to deliver, analyze, maintain and support the Messaging Service. We may also use Personal Information to enhance the Messaging Service features and customize and personalize your experiences on the Messaging Service. Additionally, we will use this information to send you text notifications (for your order, including abandoned checkout reminders), text marketing offers, and transactional texts, including requests for reviews from us.

Sharing of Information

Brother will not rent or sell your Personal Information to other companies or individuals unless we have your consent. We may use or disclose Personal Information in any of the following limited circumstances:

• We have your consent.

• We need to enforce our Terms of Service.

• We provide such information to trusted businesses or persons for the sole purpose of processing Personal Information on our behalf or providing the Messaging Service to you. When this is done, it is subject to agreements that oblige those parties to process such information only on our instructions and in compliance with this Policy and appropriate confidentiality and security measures. If the third party fails to comply with our terms, Brother is not accountable in any way for any liability or reimbursement.

• We provide Personal Information to a company controlled by, or under common control with, Brother for any purpose permitted by this Policy.

• We transfer Personal Information about you if Brother is, or its assets are, acquired by or merged with another company.

• We believe disclosure of Personal Information is necessary or appropriate to: (i) comply with applicable law and legal processes; (ii) respond to requests from public and government authorities, including public and government authorities outside your country of residence; (iii) enforce a contract with us; (iv) protect our rights, privacy, safety, or property, and/or that of our affiliates, you or others; and (v) allow us to pursue available remedies or limit the damages that we may sustain.

From time to time, we may share aggregate or de-identified information about use of the Messaging Service and such aggregated or de-identified information may be shared with any third party, including advertisers, promotional partners, and sponsors.

Protection of Information

Brother takes a variety of physical, technical, administrative, and organizational security measures based on the sensitivity of the information we collect to protect your Personal Information against accidental or unlawful destruction or accidental loss, alteration, unauthorized disclosure or access. Unfortunately, no online activity can be guaranteed to be 100% secure. You should note that in using the Messaging Service, your information will travel through third-party infrastructures which are not under our control (such as a third-party provider’s SMS delivery platform or your carrier network). While we strive to protect your information against unauthorized use or disclosure, we cannot ensure or warrant the security of any information you provide. By using the Messaging Service, you agree that Brother is not liable for any unintentional disclosure.

Retention of Information

We retain your Personal Information for as long as you participate in the Messaging Service or as needed to comply with applicable legal obligations. We will also retain and use your Personal Information as necessary to resolve disputes, protect us and our customers, and enforce our agreements.

Choices and Controls

Consent to receive automated marketing text messages is not a condition of any purchase. You can opt-out of receiving further commercial text messages via the Messaging Service by responding to any of our text messages with any of the following replies: STOP, END, CANCEL, UNSUBSCRIBE, or QUIT. For more information, see our Mobile Messaging Terms and Conditions available at https://www.brother.ca/en/terms-conditions

If you wish to make a request regarding your personal information, you may contact us through the options listed below. Your right to access or correct your personal information is subject to applicable legal restrictions. We may take reasonable steps to verify your identity before granting access to or making corrections.

English Portal: Support - click here

French Portal: Soutien - cliquez ici

Head Office:

Brother International Corporation (Canada) Ltd.
1, Hôtel de Ville
Dollard des Ormeaux, QC
H9B 3H6

Privacy Offer:

Director, Customer Experience

To challenge compliance with this Privacy Policy, individuals should forward their concerns in writing to Brother’s Privacy Officer at privacy@brother.ca. The Privacy Officer will ensure that an investigation of all complaints has been undertaken and will report their findings to the individual, in most instances within thirty (30) days.

This Privacy Policy is subject to change. Brother shall provide notification of any changes to this Privacy Policy and will obtain your express consent to such changes. If you are concerned about how your personal information is used, you should visit our Site periodically to obtain a current copy of this policy.

Last updated: September 6, 2023